Dale McFarland, President and Chief Executive Officer

“There is an integral piece missing in the way many hotels and entertainment venues are operated. I’ve seen it throughout my career and I decided to do something about it. Veracity Hospitality will close that gap by delivering unique, customizable management solutions through hands-on senior leadership and operations.” – Dale McFarland, Founder and CEO, Veracity Hospitality

Dale McFarland, a 25-year hospitality and waterpark resort veteran, founded Veracity Hospitality in the spring of 2013. Prior to founding Veracity Hospitality, Dale served as the general manager for KeyLime Cove, where he successfully led the property to become the #1 waterpark resort in the Chicago and Milwaukee marketplace. He has received numerous awards and recognitions including the 2012 State Leadership Award from the Illinois Hotel & Lodging Association. Under Dale’s leadership, KeyLime Cove Indoor Waterpark Resort, and the team of employees won more regional and state Stars of the Industry awards from IHLA than any other property, Best Indoor Water Park, by Aquatics International two years in a row, and #2 Large Hotel for Families in the World by Trip Advisor’s 2012 Travelers Choice Awards.

Dales extensive experience in waterpark resort and hotel management includes Great Wolf Lodge in Pocono Mountains, PA, where he managed one of the highest grossing indoor waterparks in the industry. Prior to that, he was the District Manager of ARAMARK Corporation’s (Philadelphia, Pa.) largest account, Lake Powell Resorts & Marinas in Page, Ariz., and is also the former Vice President of ARAMARK Parks West. Dale has also held various management level positions at several national branded franchise properties including Double Tree Hotels.